A History Lesson for the Modern Media
Boswell found out early on how seriously Dr. Johnson took the English language. Boswell casually "happened to say, it would be terrible if he (Dr. Johnson) should not find a speedy opportunity of returning to London."
Johnson scolded him by saying, "Don't, Sir, accustom yourself to use big words for little matters. It would not be terrible, though I were to be detained some time here. The practice of using words of disproportionate magnitude is, no doubt, too frequent every where..."
The quotation serves as a good lesson for our modern media whether in news, entertainment, or commercials. The culture is rife with the "greatest," "most fabulous," "never before seen" use of words that are disproportionate with the magnitude of the event.
What used to be the province of carnival barkers is now a daily insult to the intelligence of the TV audience. All in hopes of making a mediocre event much greater than it is.
Johnson scolded him by saying, "Don't, Sir, accustom yourself to use big words for little matters. It would not be terrible, though I were to be detained some time here. The practice of using words of disproportionate magnitude is, no doubt, too frequent every where..."
The quotation serves as a good lesson for our modern media whether in news, entertainment, or commercials. The culture is rife with the "greatest," "most fabulous," "never before seen" use of words that are disproportionate with the magnitude of the event.
What used to be the province of carnival barkers is now a daily insult to the intelligence of the TV audience. All in hopes of making a mediocre event much greater than it is.